Danica MakisigCase study · Yieldschool
How Frank scaled Yieldschool to $3.1M without living in the weeds.
Frank was the bottleneck in his own company. I became the operations behind him, so he could get back to building.
When Frank and I started working together, he was running Yieldschool almost single handedly. The inbox, the bookings, the hiring, the vendors, the small fires that flare up every single day. Every one of them found its way back to his desk.
He is brilliant at the part of the business that actually needed him, which is growth. He just could never quite get to it. Every hour he spent chasing a booking or answering one more message was an hour he was not spending on the work only he could do. That is the quiet ceiling so many founders hit. A company cannot grow past the founder's own calendar.
I see it coming before he does
My real job is to think ahead of Frank. I spot what is coming, put his attention on the few things that genuinely need him, and quietly take care of everything else before it ever becomes his problem.
His personal life, handled too
It does not stop at work. I look after the personal side as well, so the day to day never turns into one more thing he has to hold in his head.
Steady hands under pressure
When it mattered most, I led sensitive stakeholder communications through a high pressure period, keeping members informed, calm and confident while Frank focused on the response.
The result
Once the operations were running without him in every detail, Frank finally got his time and attention back.
He put it where it mattered, into growth and strategy, and Yieldschool went on to scale to $3.1M in revenue. I did not close the deals. I cleared the runway so the founder could.
“Danica is someone I can trust with anything I throw at her, simple or complex, and it gets done well, sometimes better than people whose job it actually is. I don't want her to go anywhere.”
Frank Hepworth · Founder of Yieldschool
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