Danica MakisigCase study · Crypto & onchain wealth
Scaling a crypto company to $3.1M, by taking the founder out of the weeds.
New Market Trading's founder was the bottleneck in his own business. I became the operations behind him, so he could build.
Frank Hepworth, founder and CEO of New Market Trading, was doing what most founders do too long: everything himself. The inbox, the bookings, the hiring, the vendors, the day to day fires, all of it ran through him.
That's the ceiling. A founder who is the single point of failure for his own operations can't spend his hours on the one thing only he can do: grow the company. Every hour spent chasing a booking or putting out a fire is an hour not spent on the business.
I see it coming before he does
My real job is to think ahead of Frank. I spot what is coming, put his attention on the few things that genuinely need him, and quietly take care of everything else before it ever becomes his problem.
His personal life, handled too
It does not stop at work. I look after the personal side as well, so the day to day never turns into one more thing he has to hold in his head.
Steady hands under pressure
When it mattered most, I led sensitive stakeholder communications through a high pressure period, keeping members informed, calm and confident while Frank focused on the response.
The result
With his operations running without him in every detail, Frank got his most valuable resource back: his own time and attention.
He spent it on growth, and New Market Trading scaled to $3.1M in revenue. Not because I closed the deals, but because I cleared the runway so the founder could.
“Danica is someone I can trust with anything I throw at her, simple or complex, and it gets done well, sometimes better than people whose job it actually is. I don't want her to go anywhere.”
Frank Hepworth · Founder & CEO, New Market Trading & Yield School
Want operations that let you scale?
If you're the bottleneck in your own business, that's exactly what I fix. Let's map the first systems on a discovery call.
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