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You are a fit Based on your answers, here is where I would start.

Operations & Systems Partner for founders

Your back office,
built to run without you.

I take the admin, the tools and the moving parts off your plate, then turn them into systems that hold whether you are in the room or not. So you can lead the business instead of running it.

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The goal One step at a time
Trusted by founders in Crypto & Web3 Human Resources Ecommerce Digital Marketing Consulting
01 The shift

Most founders do not need another assistant ticking off tasks. They need someone to own the machine.

The inbox, the projects, the vendors, the recurring work, built so it does not fall apart the week you step away. That is the difference between help and leverage.

I do not just do the work. I document it, systemise it and make it repeatable, so your operations get calmer and more reliable every month, not more dependent on any one person.

02 What I own
a.

Executive support

Inbox, calendar, scheduling, travel and follow through. The day to day, handled, so nothing slips.

b.

Systems & SOPs

Your operations documented and set up in the right tools, so the business runs on process, not memory.

c.

Hiring & recruitment

Sourcing, screening and coordinating your hires from brief to shortlist, so you only meet the finalists.

d.

Team & vendors

Briefing, coordinating and holding your VAs, freelancers and tools to the standard you would set yourself.

Tier 01Essentials

The day to day, off your plate.

From $1,500 / mo
  • Inbox & calendar management
  • Scheduling, travel & follow ups
  • Core admin & light research
  • Weekly check in
Start here
Most founders start hereSystems

Support, plus the systems underneath it.

From $2,800 / mo
  • Everything in Essentials
  • SOP build out & documentation
  • Tool setup & workflow design
  • Monthly operations reporting
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Tier 03Partner

Your operations, fully owned.

From $4,500 / mo
  • Everything in Systems
  • HR & onboarding systems
  • Recruitment & vendor management
  • Priority availability
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This is a starting framework, not a fixed menu. Everything here is fully customisable to what you actually need, and we shape the details together on a strategy call. Consider it the foundation, not the whole picture.

03 Work
“I would absolutely not recommend Danica to anyone else. She sucks.”

Frank Hepworth · Founder & CEO, New Market Trading & Yield School

Featured testimonial Frank HepworthWatch the punchline

“She is very quick to understand what I am looking for. I do not have to explain things beyond our first conversation, she just makes sure they get handled.”

Matt Karchner · Founder

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“Danica was the only candidate who challenged the way we did things in a way that made sense. In two weeks she redesigned our onboarding and our clients were getting a much better experience.”

Hamish Nuttall · Founder

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“Danica came in with immediate improvements and suggestions on how to enhance our lead automation process. Her creativity, and her ability to understand what we needed and simplify things, is outstanding.”

Dr. Jalan Burton · Founder

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Case study · New Market Trading

How a crypto founder scaled to $3.1M while I ran the operations.

Frank was doing everything himself: the inbox, the bookings, the hiring, the day to day. I took it off his plate so he could spend his time on growth. Read the full story.

Read the full case study →

$3.1M Revenue scaled
04 About

The right hand founders build their operations around.

I'm Danica, an operations and systems specialist who works as a founder's right hand. I've run operations, hiring and back office systems for founders across crypto, human resources, ecommerce and digital marketing.

I work remotely with a small, trusted team, across time zones. I care about one thing above all: building operations that are calm and reliable enough that you can step back without anything slipping.

Danica Makisig

Let's talk

Let's get your operations running without you.

You already told me what you need. Pick a time and we will map the first systems together on a discovery call.

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© 2026 Danica Makisig · danicamakisig.co · Operations & systems for founders.

Thank you

I appreciate you stopping by.

It looks like we may not be the right fit right now, and I would rather be honest than waste your time. I take on a small number of founders at a time, so I have to be careful about where I say yes.

If things change, my door stays open. You are always welcome to keep in touch.

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